Founded in 2019, 895 Studio was established as a specialist in nail art and bridal makeup services within the Mauritian beauty industry.
Market research conducted during the identity development process revealed a saturation of visually complex logos. These logos often incorporated symbols formed from letters and numbers, with an overuse of negative space. This lack of originality inspired a minimalist approach, prioritizing a design that could be easily recognized and interpreted.
The logomark was created using a shortened version of the classic Didot typeface (HTF & Linotype). The numbers "895" were arranged in a distinctive, flowing composition, emphasizing simplicity and allowing the mark to stand out.
Elegant curves, reminiscent of major fashion brands, were incorporated into the logo design. This element reflects the brand's association with the world of high fashion. The logo was designed to be adaptable, allowing for scaling, cropping into graphic motifs, and arrangement into patterns.
A consistent brand application across all mediums has been established through the implementation of this new identity.
